How UPI, Credit Cards, and Other Transactions Will Be Affected

As February 2025 begins, a series of significant regulatory changes are now in effect, reshaping how customers interact with banking and financial services. These changes, effective from February 1, 2025, cover a broad range of financial activities, including ATM withdrawals, Unified Payments Interface (upi) transactions, and other core banking services. Consumers are encouraged to be aware of these updates, as they could impact everything from digital payments to daily banking operations.

Key Financial Changes in February

UPI Transaction ID Update

Effective February 1, 2025, the National Payments Corporation of India (NPCI) has introduced a new mandate that all Unified Payments Interface (upi) transaction IDs must be alphanumeric. This change aims to enhance the standardization and security of UPI transactions, ensuring they are easier to track and process. By adopting a uniform format, the NPCI hopes to improve the clarity and consistency of UPI transactions. As a result, transactions that don’t comply with the new alphanumeric format will be automatically rejected by the system. This means users must ensure that their UPI apps are updated and in compliance with the new format to avoid any disruption in their transactions.

Revised Minimum Balance Requirements

Several major banks have revised their minimum balance requirements for savings accounts, with penalties now applicable for customers who fall below the new thresholds. These changes affect both urban and rural banking customers:

  • State Bank of India (SBI) has increased its minimum balance requirement to Rs 5,000 (up from Rs 3,000).
  • Punjab National Bank (PNB) now mandates a minimum balance of Rs 3,500 (up from Rs 1,000).
  • Canara Bank has raised its minimum balance requirement to Rs 2,500 (up from Rs 1,000).
    Account holders failing to maintain the required balance will incur penalty charges. These changes may affect customers who are used to maintaining lower balances in their savings accounts, so it’s important to check account terms and stay updated to avoid penalties.

Kotak Mahindra Bank 811 Savings Account Updates

Effective February 1, 2025, Kotak Mahindra Bank has revised its 811 digital savings account policies. These changes are primarily focused on fees for transactions such as cash deposits and ATM withdrawals:

  • Cash deposits exceeding Rs 10,000 per month will now incur a fee of Rs 5 per Rs 1,000, with a minimum charge of Rs 50.
  • The ATM decline fee will now apply only for non-Kotak ATMs, charging Rs 25 per declined transaction.
  • The standing instruction failure fee has been reduced from Rs 200 to Rs 100.
    These changes make it important for Kotak Mahindra 811 account holders to plan their transactions and avoid unnecessary charges. Regularly reviewing the terms and conditions of the savings account could help customers better manage fees and make the most of their banking experience.

IDFC FIRST Credit Card Changes

IDFC FIRST Bank has also introduced several updates to its credit card offerings, which will take effect from February 20, 2025. The changes mainly affect fees and services related to payments and card replacements:

  • Revised Statement Dates: The statement dates will now be revised, and customers will need to be aware of the new billing cycle.
  • New Fees on Education Payments: Payments made for educational expenses through platforms such as CRED and PayTM will now attract additional fees.
  • Card Replacement Fee: The fee for replacing a lost or damaged IDFC FIRST credit card will now be Rs 199, plus applicable taxes.
  • Joining and Annual Fees: A joining fee and annual fee of Rs 499 (plus taxes) will be introduced, effective after February 20, 2025.
    Credit cardholders are advised to check their accounts for the updated fees and ensure they are aware of the new charges for education payments, as this could impact payments made through third-party platforms.

RBI Monetary Policy Review on February 7

The Reserve Bank of India’s (RBI) Monetary Policy Committee will convene between February 5-7, 2025. Market experts are anticipating a potential cut in the repo rate, which would lower the interest rates at which commercial banks borrow from the central bank. This change would directly influence the rates for loans, mortgages, and deposits across all banks. If the RBI decides to reduce the repo rate, it could make borrowing cheaper, benefiting consumers who are looking to take out loans or credit, while savers may see lower returns on their fixed deposits and savings accounts. The RBI’s decision could also have an impact on inflation and the overall economic outlook, making it an important development for financial markets and consumers alike.


Why Staying Informed Matters

These regulatory changes signal a shift in the landscape of personal finance and banking in India, and it’s essential for consumers to stay informed about how these adjustments may affect their day-to-day transactions. From revised fees and charges to new standards in digital payments, being aware of the updates can help individuals plan their financial activities more effectively and avoid unnecessary penalties or surprises. As India continues to evolve in its digital banking and payment systems, such changes are expected to play a key role in streamlining financial services for users across the country.

Budget 2025 Cuts Digital Payment Incentives

The lack of revenue generated from processing Unified Payments Interface (UPI) transactions, combined with a recent reduction in government subsidies aimed at promoting these transactions, has raised concerns across the digital payments industry. Industry stakeholders are now left wondering whether the reduced incentives will be enough to sustain the momentum of UPI’s widespread adoption, or if the government is paving the way for the introduction of a fee structure for UPI transactions in the near future.

The Union Budget 2025 has left the digital payment sector in a state of uncertainty by remaining largely silent on the subsidies that benefit banks, financial technology (fintech) firms, and other players in the payments ecosystem. The government’s decision to cut the financial year 2026 (FY26) budget allocation for promoting peer-to-merchant (P2M) UPI transactions and RuPay debit card payments has further amplified these concerns.

While UPI has revolutionized digital payments in India, making it more accessible and affordable for millions of users, the government’s reduced financial commitment signals a potential shift in its approach to funding and incentivizing the sector. The growing reliance on UPI as a primary payment mode has raised questions about its sustainability without substantial government support.

This budgetary reduction has led many to speculate whether the government is considering alternative funding mechanisms for UPI transactions, such as the introduction of transaction fees or a more comprehensive fee structure for digital payments. Such a shift would mark a significant change in the current model, which has been largely driven by incentives to both consumers and merchants, encouraging the adoption of UPI for everyday transactions.

As the industry grapples with these changes, fintech firms, banks, and payment providers will have to reassess their business models and the viability of scaling UPI-driven services without government subsidies. Meanwhile, users could face the potential of additional fees if the government moves towards a more fee-based structure in the coming years, leaving them questioning the future of India’s most popular digital payment system.

Scaling UPI and RuPay Card Launch

MobiKwik Shifts Focus to UPI Expansion and RuPay Credit Card Launch to Boost Growth

Fintech platform MobiKwik is strengthening its focus on scaling its UPI (Unified Payments Interface) business and preparing to launch a RuPay credit card to the public as part of its strategy to drive long-term growth. Upasana Taku, the executive director, co-founder, and CFO of MobiKwik, emphasized these priorities during the company’s analyst call following its Q3 FY25 earnings report.

“The IPO provided us with ₹572 crore, and we are strategically planning its allocation to double down on existing business lines while investing in new ones that offer long-term growth potential,” Taku explained. She noted that the company is adopting a prudent approach to resource allocation, focusing on opportunities that will enhance operational efficiency and future profitability.

Financial Performance and Market Dynamics

MobiKwik reported a quarterly loss of ₹55 crore in Q3 FY25, a decline from the ₹5 crore profit it registered during the same period in Q3 FY24. However, revenue from operations grew to ₹269 crore in Q3 FY25, up from ₹229 crore year-over-year. For the nine months of FY25, the company generated ₹346 crore in revenue, surpassing its full-year FY24 figure of ₹317 crore.

Despite the short-term losses, MobiKwik remains optimistic. “We see green shoots, and we expect disbursals will come back to the same level as FY24, which will result in stronger margins and bottom-line performance in the quarters to come,” Taku said.

The company’s payments business grew by an impressive 166% in Q3 FY25, generating ₹196.5 crore in revenue. Taku highlighted a notable shift in revenue composition, with 73% of revenue in the first nine months of FY25 coming from payments, compared to 70% from financial product distribution in the previous year.

UPI and RuPay Credit Card Initiatives

To capitalize on the booming digital payments market, MobiKwik is aggressively expanding its UPI offerings. The company is focusing on scaling up Pocket UPI and credit card payments on UPI to drive growth. Pocket UPI allows users to make prepaid payments or pay with their wallet on any UPI QR code deployed by banks or payment companies. With MDR (merchant discount rates) attached to these transactions, it offers a potential revenue stream for the company.

“We started scaling up these products in 2024 and are already witnessing strong growth. Pocket UPI and credit card payments on UPI are critical for our growth trajectory,” Taku noted.

MobiKwik’s co-branded RuPay credit card, currently in beta on the MobiKwik app, is expected to be launched publicly soon. “This RuPay credit card will enable us to offer small-ticket credit for everyday spending on UPI, and it is also an MDR-generating product,” Taku said, emphasizing its potential to create a steady revenue stream.

Credit, Savings, and Insurance Expansion

On the lending side, MobiKwik is focused on balancing its credit distribution portfolio by introducing secured products, exploring new commercial models, and partnering with additional lending institutions. The company is scaling down its MobiKwik Zip product due to reduced lending partner appetite for small-ticket credit offerings but remains optimistic about the long-term potential of financial product distribution.

To enhance its offerings in savings and insurance, MobiKwik has made significant investments in Lens.ai, a digital advisory platform. “We are positioning Lens.ai as a digital advisor for the Markets of India, helping users invest via the MobiKwik app into mutual funds, fixed deposits, digital gold, and other financial products we plan to add,” Taku shared. Additionally, the company plans to launch its insurance distribution services later this year.

Strategic Partnerships and Industry Trends

MobiKwik recently partnered with Piramal Finance to offer personal loans, signaling its intent to diversify credit offerings despite scaling back Zip. This shift aligns with broader fintech trends, where companies are moving away from high-risk, small-ticket loans in favor of more stable and quality-focused credit products.

Appalla Saikiran, Founder & CEO of Scope, an invite-only networking platform with a fintech and gaming-focused venture capital fund worth $45 million, commented on the strategic shift. “Scaling down products like Zip highlights a broader fintech trend—moving away from high-risk, small-ticket loans to focus on quality over quantity. Despite losses, MobiKwik’s shares surged post-IPO, indicating investor confidence in fintech’s long-term potential. The market seems to value growth potential and revenue scale over short-term profitability, especially for firms demonstrating strong operational metrics,” Saikiran said.

A Strategic Pivot for Sustainable Growth

Founded in 2009 by Bipin Preet Singh and Upasana Taku, MobiKwik currently serves 172 million registered users and 4.5 million merchants, offering a wide range of payment products such as MobiKwik Wallet, UPI, Pocket UPI, and Zaakpay (payment gateway). The fintech startup has also ventured into distributing credit, savings, investment, and insurance products on its platform.

MobiKwik’s renewed focus on scaling its payments business, diversifying financial products, and launching the RuPay credit card underscores its strategic pivot to secure steady income streams and navigate market challenges. With a strong emphasis on operational efficiency and strategic investments, the company is positioning itself for long-term growth in the competitive fintech landscape.