Mumbai/ Bengaluru: Google Pay has been ramping up its India presence with the launch of new services to take on peers PhonePe and Paytm in the fast-growing digital payments market. Unified Payments Interface (UPI) transactions on Google Pay have grown by almost 22% in the past three months to gain nearly 34% of the market share, second only to arch rival PhonePe.

In an interaction with Mint, Ambarish Kenghe, vice-president, product management, Google Pay, shares his views on the National Payments Corporation of India’s move to cap the market share of UPI apps to 30%, investments in payment infrastructure and new areas of growth. Edited excerpts:

Google Pay has voiced its concerns over UPI market cap. What have you been relaying to NPCI? Also, what is your take on zero merchant discount rates (MDR)?

On market cap, we have always stood for competition. And, it’s very early, so we want to make sure there is enough competition and that’s a good thing.

On the question of sustainability, I definitely think that we need to make the (UPI) ecosystem sustainable. There are various ways, and I think it’s hard to say whether MDR is the right way of doing it or if there are other means.

India has always innovated and leapfrogged. So, I do not know whether we will evolve with MDR, or in any other way. But we need to make it (UPI) more sustainable and find ways as we want to figure this out. (MDR is the percentage charged to merchants by payments firms for processing digital payments).

Will you be bringing down your market share to meet NPCI norms?

The way it (market cap) is designed, there is time before it applies. It is the Indian rules we play by. So, right now there is a plan being put in place, where we work with NCPI and others once the market cap kicks in. The piece we are concerned about is that once it (market cap) gets applied, users should not be impacted. That is Google Pay’s biggest concern. So, we are working with the ecosystem. (Last November, NPCI, which operates UPI, decided to impose a market cap, where payments firms can process a maximum of 30% of UPI transaction volumes in the preceding three months.)

1. In UPI, the banks act as a gateway or a channel for payments, but when it comes to the digital rupee, the payments are done from one wallet to another. Here, banks don’t get involved, but it’s otherwise in the UPI. 
2. UPI payments are made via sources like Google Pay, PhonePe, NEFT, and RTGS, etc. In the digital rupee, the payments are done electronically.
3. Settlements can be done immediately by using the digital rupee and they possess a store of value. But UPIs don’t do that as they are merely an infrastructure made to process the payments. 
4. In UPIs, you can’t withdraw the funds and store them in your wallet for future use. However, that’s absolutely possible in the digital rupee, making it a one-stop solution for all sorts of payments, both online and offline.
5. The UPI payment system works similarly to debit cards and credit cards, whereas, the digital rupee is like a “cash form” where one can withdraw and spend or can store it like a deposit in their wallet.
6. Payments made via UPI involve middlemen, hence the indirect route of transferring money. In digital rupee, the payment is done directly, and there’s no middlemen involved here.

One97 Communications-owned Paytm has launched a group insurance plan in partnership with HDFC ERGO General Insurance. The plan, which is called Paytm Payment Protect, will insure transactions made through UPI across all payment wallets and apps. 
 
Paytm users can insure transactions upto Rs 10,000 by paying Rs 30 and more per annum. In addition, insurance cover for transactions costing Rs 1 lakh or above will get added on in the times to come.
 
The fintech company also highlighted that this plan will increase the trust of the users, enhance their digital payments experience and accelerate its adoption across the country. 
 
According to Paytm’s Bhavesh Gupta, who is the CEO of Lending and Head of Payments, this move is meant to safeguard users and fight cybercrimes. Echoing Gupta’s point, Parthanil Ghosh, President at HDFC ERGO General Insurance’s retail business, said that while UPI and wallet payments provide ease and convenience, it makes the users susceptible to cybercrimes. 
 
“We are excited to partner with Paytm as this asserts our pledge to provide innovative solutions to mitigate cyber risks in today’s digital era. Our comprehensive insurance offering, coupled with Paytm’s digital access, will boost digital growth and ensure financial inclusion along with protection from cyber frauds across the country,” he said.
 
To avail this option, users can search for the ‘Payment Protect’ option on the Paytm app. Thereafter, they can enter their name, mobile number and tap on the ‘Proceed to Pay’ button. They can also visit the HDFC ERGO website for a detailed run-through of the policies, terms and conditions, and more.

A few days back, Paytm announced Bijlee Days for all the users who pay their electricity bills from the app. The digital payments service provider said that it would be offering 100 per cent cash back and additional rewards to its users who will be making payments for electricity bills between the 10-15th of every month.

 How to create UPI links

1. Go to upilinks.in
2. Enter your name
3. Enter UPI or VPA

You can find your UPI ID or VPA on your payment apps like GPay, Amazon Pay, Google Pay, Phone Pay, Paytm etc.

You can refer to the following links to find out your VPA/UPI on popular apps.

Paytm

GPay Or Google Pay

PhonePe

Amazon Pay

3. Enter the amount of leave blank if you want the user to choose the amount.
4. Choose link disposal date : If you want to terminate the payment link then select the date when it wants it to stop working. If you do not enable the disposal date then the link will be available forever. 

Note: If you enter invalid UPI ID or VPA a dummy link will be generated and you will not be able to use it for payments.

click here to Generate your UPI Payments links