Millions of Google Pay users are about to experience a major upgrade with the introduction of a new AI-powered feature. Soon, users will be able to make UPI payments using just their voice, making transactions faster and more accessible. The company has confirmed that the development of this feature is already underway and expected to roll out soon.

Sharath Bulusu, Lead Product Manager for Google Pay in India, highlighted that this voice functionality will significantly simplify the payment process for users. However, specific details about how the feature will work are still under wraps. This new addition is expected to be a game changer, especially for those who regularly rely on UPI for their digital transactions.

A Transformative Voice Feature

The introduction of voice-activated payments in Google Pay is set to be a breakthrough, particularly for people who may face literacy challenges. With this feature, users will be able to complete transactions entirely through voice commands. Additionally, Google is working closely with the Government of India on the Bhasini AI project, which aims to make payments more accessible in local languages. Google’s ongoing investment in machine learning and AI technologies also promises to address the growing issue of cyber fraud in India, ensuring safer online payments.

Google Pay’s Dominance in the Market

In India, Google Pay and PhonePe are the two dominant players in the UPI payment space. As of November 2024, Google Pay holds a 37 percent share of the total UPI transactions, while PhonePe leads with 47.8 percent. Together, these two platforms make up over 80 percent of the UPI market. With the upcoming launch of the voice command feature, Google Pay is poised to attract even more users, strengthening its position as a leader in the digital payments sector.